About LaCrosse Footwear
We’re proud of our heritage.For over 110 years, LaCrosse has been making high quality, authentic footwear products that our customers know and trust. Anyone who puts in a hard day at work or a great weekend in the woods; be that workers, hunters, firefighters, miners, farmers or anyone else, knows that LaCrosse will provide them with the highest quality pair of boots and a to keep making a product that fits with their way of life.1897  Agricultural Roots
We began manufacturing rubber horseshoes in La Crosse, Wisconsin, on a patch of land called Indian Hill – ground reputedly owned by "Buffalo Bill" Cody. LaCrosse® Footwear, Inc. has now been providing performance footwear and apparel to keep people warm, dry, and comfortable since 1897.
1906  Footwear Evolution
Horseshoes soon gave way to rubber-coated fabrics and raincoats, which the company manufactured until 1906, when it switched to rubber footwear. By 1910, LaCrosse® was producing recreational, yachting and gymnasium shoes that cost only 64 cents on average.
1940  Conveyorized Assembly
In 1940 LaCrosse® installed the latest conveyorized assembly line equipment and shoemaking machinery, effectively abandoning the concept of hand assembly. The post-war years witnessed exceptionally high production in the La Crosse, WI plant. Annual revenue was close to $7,000,000.
1963  Innovation and Relocation
In 1963, LaCrosse® created an innovative, Ankle Fit design that kept tall, heavy-duty, rubber boots from pulling loose in mud – a design that also prevented rubbing and chafing. Consolidating its headquarters in Portland, OR, in 2001, LaCrosse® continues to develop and market product innovation that benefits its consumers all over the world.
Today  Generations Later
Today, LaCrosse® Footwear, Inc. designs, manufactures, and markets premium quality rubber, leather and vinyl footwear and rainwear for sporting, recreational and occupational markets under the LaCrosse® brand name. Generations of people know that the LaCrosse® name is synonymous with superior craftsmanship, the finest materials, and many years of knowledge and proven innovations.
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